As one of the leading brands in the construction industry in Türkiye and around the world, Bien met with plumbing professionals in Nevşehir. During the training session led by experts from Bien’s bathroom product group, many topics of interest were addressed—from concealed cisterns to control panels.
Bringing together ideas that make life easier with creative designs, Bien places great importance on the development of craftsmen, who are among the most essential pillars of the sector. In this context, Bien continues to meet with installers across various cities, and in Nevşehir, the company organized a dedicated training session for 70 plumbing professionals. Aimed at enhancing participants’ technical knowledge and skills, the training featured a presentation by Bien’s Brand and Communications Manager, Ali Naci Ülkü, who shared insights about the brand’s 2024 strategy and vision.
Highlighting the pivotal role craftsmen play in the growth and advancement of the industry, Brand and Communications Manager Ali Naci Ülkü stated, “At Bien, one of our primary goals is to support craftsmen who, with their experience and expertise, guide the sector and hold great importance for our industry. We consider it our responsibility to contribute to the training of the craftsmen who bring our products to life, to enrich their knowledge, and to keep them informed about the latest sectoral developments. Through the training sessions we organize across different cities, we aim to support them both personally and professionally. Our meeting in Nevşehir was highly productive in this regard. Throughout 2024, we will continue to meet craftsmen in various regions of Türkiye with new training programs.”